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Automotoretrò and Automotoracing: from January 30th until February 2nd, at Lingotto Turin Fair Centre, the two motor events dedicated to all Motors enthusiasts.
Among the exhibitors, also Fra-Ber with the new Innovacar Detailing Line.

When the old times of vintage cars and motorbikes are retraced, diffused and celebrated, what is born of it, it’s an European event, capable of emanate such a huge passion.

In 2020, AUTOMORETRÒ, arranged by BEA srl, reaches its 38th edition and, the great Turin kermess still remains the most awaited among all the vintage motors enthusiasts, and each year becomes always more capable of involving wider groups of simply curious people.
Starting from 1983, for instance, many visitors celebrated their passion in the city of Mole as well as many were the exhibitors and their always wider dedicated spaces, which have been for many years, part of the Lingotto Fair Centre.
A unique fair, for many aspects, which has been promoting vintage cars and motorbikes culture for 30 years and represents the best meeting place for collectors.
From January 30th until February 2nd, an unmissable occasion for all those motors lovers, no matter the number of wheels on the mean of transport…:
Automotoretrò includes all and that’s also the reason why Public involvement is high, 360° absorbed in a world, that of vintage vehicles, to be preserved for next generations, keeping its genuine and authentic flavour.
A wide exhibition of luxury cars of some of the most important Car manufacturers, will await the audience, brands such as Fiat, Lancia, Audi, Jeep, Abarth, Jaguar, Mercedes-Benz, Peugeot, Porsche, Alfa Romeo, Ford, Renault, Volkswagen and many others, meanwhile, for two-wheels enthusiasts, there will be Ducati, Lambretta, Moto Guzzi, Maico and Royal Enfield.
The exhibited vehicles, which truly wrote Motorization history, come from the first decades of the last century to the end of ‘900, leaving free space also to Young timer (cars produced between the half of ’80s and starting of 2000) always more wanted among the younger lovers, but not only…
It’s not only about the exhibition of vintage cars and motorcycles, but also spaces dedicated to model, publishing, Automobilia (that brings together that kind of objects that revolves around the collectors automotive sector), to the vintage clubs, original spare parts and equipment , sometimes unfindable, able to bring together around the stands specialists and lovers for an interesting exchange, made not only of trading, but also of opinion and experiences.
As novelty of 2020 edition, the major space dedicated to the sale of cars and motorcycles from trade and individuals which moves to Pavilion 3, usually dedicated to spare parts, whom, in its turns, moves to Pavillion 1.
Automotoretrò is the occasion to celebrate myths of the past and cars that wrote history, thanks also to the participation of several vintage clubs: from the 90 years of Lancia to the centenary of FIAT, from the 50 years of Lamborghini Miura and Alfa Romeo Duetto, until the latest 70 years of Land Rover and Citroen 2CV.

Once again, this year, together with Automotoretrò, the world of speed, customization and race is celebrated. The 11th Edition of Automotoracing will welcome the lovers of adrenaline and performance. A universe made of speed, drifting competition, tuning and racing. An exhibition that leaves huge space to modernity and which is placed among the most important European technology novelties showcases, involving every year the most important brands of the sector: from MAK to OZ RACING, from SPARCO to Ragazzon and Andreani Group and with a lot of riders ready to jump into the challenge on the huge outer race in different specialties, from drifting to whole-beautifully held side, to rally shows and off-road bike evolutions.
Among the numerous stands that displays the last novelties we also find many teams (LPS, Mitiche ’80/’90, WRT, FR New Motor, PA Racing, Publimotor, BRC, Team D’ambra e Ravinale Motorsport, just to name a few) ready to ‘’compete’’ with their own vehicles and tuners. And then also: awards ceremonies, meetings on topical issues, from road safety to e-mobility, driving simulators and test drive on-board of the latest models of the most important car manufacturers.

Fra-Ber will attend this year exhibition.
This year, Fra-ber will also be present to Automotoretò- Automotoracing with its latest and revolutionary line of items dedicated to detailing named INNOVACAR, a range of products able to achieve and complete optimally the highly specialized job of detailers, experts, ‘’the car care tailors’’, people who have been invested in training, specializing in the best maintenance techniques and care and on the composition and characteristics of the products on the market for many years.

The main features of INNOVACAR line are following ones:

  • Cyclic system.
    Fra-Ber, with its ‘’cyclic system’’, created a range of products able to optimize the efficiency of the following one, so as to ensure the best results in terms of cleaning, protection and duration.
  • Patented products, with enzymes and plant-based surfactants.
    To obtain an absolutely decontaminated surface, Fra-ber uses the enzymes, molecules with unique and exceptional characteristics. By stimulating and accelerating the bio-chemical reactions, the enzymes of Innovacar line gives to the car a silky surface, able to enhance its beauty.
  • Simple use and maintenance.
    The right products application and the correct performing of the various steps are the key to the achievement of the best results in terms of quality, time optimization and productivity.
  • One single step, two effects.
    Once the surface is cleaned, decontaminated and protected, INNOVACAR line- with a unique step- obtains, apart from a long-lasting protective shield, also a great color depth.
    Furthermore, with Innovacar products, cars can stay clean longer, thanks to the self-cleaning effect generated by the high hydro and oleo repellency.
    This allow customers to clean their car more easily and with less-aggressive products over time.