X2 Fabrics&leather and W1 Quick Detailer personally selected by Marcello Mereu and included in the “Kit For Lovers” cleaning kit in collaboration with Garage Italia.
Renowned automotive detailer Marcello Mereu, in collaboration with Garage Italia Customs, the famous automotive hub founded by Lapo Elkann, located in the historic Agip service station in Piazzale Accursio Milan, has selected two products from our Innovacar detailing range to create the perfect combination for every car care enthusiast.
Marcello Mereu and Garage Italia’s idea was to select, among the products and accessories already in use at the Haute Detailing centre, those that could best help car care enthusiasts in their cleaning and maintenance tasks, thus creating the necessary cleaning kit, called “Kit For Lovers”.
The Innovacar products selected are X2 Fabrics&Leather and W1 Quick Detailer. The former is a multi-purpose cleaner, suitable for car interiors (leather seats, fabric parts, Alcantara interiors, etc.), while the latter is a rapid cleaner, protector, and polisher for exteriors (body, details in plastic or aluminium, etc.). Two very-easy to use products with unique features essential for the routine cleaning of your vehicle.
The kit was released on the market on 25 March 2021 and is now available on the Garage Italia website. Besides the complete kit, it is also possible to purchase the Innovacar X2 Fabrics&Leather or W1 Quick Detailer individually.
Marcello Mereu and Garage Italia also pulled off a remarkable product placement campaign by sending the kit to several influencers and car and lifestyle enthusiasts who are currently sharing the content on their social channels using the #kitforlovers hashtag.