{"id":11427,"date":"2025-03-31T09:04:39","date_gmt":"2025-03-31T07:04:39","guid":{"rendered":"https:\/\/www.fra-ber.it\/about\/"},"modified":"2026-03-26T15:42:09","modified_gmt":"2026-03-26T14:42:09","slug":"about","status":"publish","type":"page","link":"https:\/\/www.fra-ber.it\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Passion, talent, commitment, but above all family<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The passion for innovation, combined with decades of experience and expertise, is what sets Fra-Ber apart. With over 30 years of activity, we are pioneers in the development of advanced and sustainable solutions, always keeping up with the needs of an ever-changing market. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scroll<\/div>\r\n\r\n \r\n <\/line>\r\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Us<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fra-Ber is an Italian company with over 30 years of experience in the production and distribution of detergents and chemicals. Right from the start, this company had a clear vision: to offer innovative, high-quality solutions in an ever-changing market. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Born as a specialist in the automotive sector, it has then expanded its offer to include solutions for boating, home care and industrial cleaning. \n

Thanks to this continuous evolution, Fra-Ber has become a reference point both nationally and internationally. Today, we export our products to many countries and collaborate with prestigious partners, always maintaining a strong commitment to environmental sustainability and quality improvement. Our experience and passion for innovation have allowed us to consolidate a position of leadership, combining tradition and modernity with an eye to the future. \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fra-Ber's story,
in the first person<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The story of the company's origins through the voice of those who saw it come into being and evolve, a dedicated video documentary that traces the key moments, insights and values that have guided Fra-Ber to the present day.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWATCH THE VIDEO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our story<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A family history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fra-Ber was founded as a business venture by Franco Berton and Norma Benedetti in the 1980s. In 1992, the company was officially established as Fra-Ber, consolidating its presence in the field of vehicle cleaning and care products. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1992<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in the 1980s and officially established in 1992.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2003<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First sale outside Italian borders.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2010<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Patent for UV technology for \"Brilliant UV\" and \"Euroflu UV\" wax.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2012<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Registration of the design of Marta La Farfalla.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2018<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New headquarters with ISO 9001, 14001 certifications, unique in the sector.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launch of the INNOVACAR detailing line.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2020<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Patent for the Evoenzymes line and launch of X Line: high technology products.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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2021<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launch of INNOVACAR MASTERCLASS: courses recognised by the Lombardy Region, valid throughout Europe.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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Eco-innovation: recycled cans to reduce environmental impact.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t
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Market<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A global presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fra-Ber has been able to expand its international presence, conquering foreign markets thanks to quality, innovation and the ability to adapt to local needs, consolidating strategic partnerships and an efficient global distribution network.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Headquarter<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our new headquarters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our new headquarters has been designed with the most technologically advanced solutions for the automation of all production and packaging processes, in order to reduce waste and make the most of the building's surface.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intelligent production<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5.0<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Company staff<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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50+<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product references<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.000+<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Leadership<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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People, first of all<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our team is the engine of our success. Experience and professionalism guarantee excellent products and a service that lives up to an evolving global market. \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Franco<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ceo & Founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Head of Administration & Founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marta<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Head of Communication<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gabriele<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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General Manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Roberto
Logistics manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Carlo
Regulatory manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Raffaella
Laboratory manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gianluca
Production manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nicola
Sales supervisor<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\u201cSiamo un\u2019azienda specializzata nella produzione di prodotti per l\u2019autolavaggio e il car wash, che offre soluzioni innovative e di alta qualit\u00e0 per la pulizia di auto e veicoli\u201d<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rosa Maria
Planning manager<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Join the Fra-Ber world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contacting us means relying on an innovative, reliable partner, always attentive to market developments. If you are looking for quality solutions for your industry, our team is available to listen to your needs. Do not hesitate to contact us: we are ready to support you in achieving your goals and contribute to the success of your business! \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Join the Fra-Ber family!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our employees are the engine that powers our success. Joining Fra-Ber Srl means joining a dynamic, constantly evolving company with a strong future-oriented vision. If you are a motivated person, passionate and ready to make a difference, Fra-Ber is the right place for you! <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWork with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Become a distributor now!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you already have a business and are looking for a reliable partner to expand your offer, we are the ideal choice. With over 30 years of experience and a wide portfolio of innovative products, we can support you in improving the quality of the service you offer to your customers.
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBecome a distributor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Passion, talent, commitment, but above all family The passion for innovation, combined with decades of experience and expertise, is what sets Fra-Ber apart. With over 30 years of activity, we are pioneers in the development of advanced and sustainable solutions, always keeping up with the needs of an ever-changing market. Scroll About Us Fra-Ber is […]<\/p>\n","protected":false},"author":1,"featured_media":13339,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11427","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHistory and Origins of Fra-Ber<\/title>\n<meta name=\"description\" content=\"Discover the origins and history of Fra-Ber and the company values that distinguish us. 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